Determine your target audience. Who do you hope will visit your website?

Determine the outcome you want for visitors to your site. Will your site provide information, products, services, entertainment, etc., or a mixture of these?

Determine the image of yourself or your company that you want to present on your website.

Select a domain name for your site that expresses the three points above.

Build your website using the right combination of text, graphics, and features to fullfill one through three above. It is always best to keep it simple.